Christophe Morin, PhD
Persuasion in the age of intelligent machines

Neuromarketing AI Masterclass

Pairing ancient neural instincts with modern artificial intelligence.

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What this is about

Artificial intelligence made it trivial to produce marketing. It did nothing to make that marketing persuasive. A model trained on everything ever published will reliably give you the average of everything ever published, which is precisely the thing nobody notices.

The gap is that these systems optimize for language while the primal brain is not primarily a language system. Close that gap deliberately and AI becomes an enormous multiplier. Ignore it and you scale mediocrity faster than ever.

This class covers NeuroPrompting: how to engineer inputs so that what comes out speaks to the part of the brain that actually decides.

Who it is for

Marketing teams putting AI into real production work, and leaders deciding where it belongs.

Inside the Masterclass

What You'll Take Away

Why fluent output underperforms

The specific reason polished, on-brand copy so often fails to move anyone.

NeuroPrompting

How to brief a model on primal constraints rather than tone and style.

Testing before you spend

Using AI prediction to find the weak point in a creative while it is still cheap to fix.

Want This Live, For Your Team?

Every masterclass here also exists as a keynote or a workshop, built for your audience.