Books That Decode Personality, Consciousness, Neuromarketing and AI
The science of how the brain decides — written for leaders who want more than intuition.
Neuromarketing AI: The New Science of Persuasion in the Age of Intelligent Machines
2025 · Depth Insights
A revolutionary framework for decoding and influencing human behavior by aligning ancient neural instincts with modern artificial intelligence. Introduces NeuroPrompting — how to engineer AI inputs that speak directly to the primal brain.
OPEN UP: The Neurospiritual Guide to Your Enneagram Type
2025 · Depth Insights
Anchored in the neurospiritual model from OPEN, this book leverages the Enneagram's wisdom to offer actionable strategies for addressing stress, anxiety, depression, addiction, and trauma. Explores the nine Enneagram types as reflections of ego-driven survival strategies and gateways to higher virtues and self-realization.
OPEN: A Neurospiritual Exploration of the Self-Healing Power of Your Brain
2025 · Depth Insights
A groundbreaking exploration of neuroplasticity and consciousness that addresses stress, anxiety, depression, addictions, and trauma. Drawing on two decades of personal healing and spiritual discovery, Dr. Morin blends cutting-edge neuroscience with ancient wisdom.
The Ultimate Neuromarketing Research Guide: Neuroscience, Methods, and Ethics
2019 · Independently Published
A practical guide to foundational brain science concepts and the full landscape of neurophysiological research methods used to assess marketing effectiveness — with a clear-eyed look at the ethics of each.
The Serenity Code: How Brain Plasticity Helps You Live Without Stress, Anxiety and Depression
2020 · Depth Insights
A scientific formula to protect yourself from the toxic risks of excessive stress, anxiety, and depression using the power of brain plasticity. Outlines three steps to lower stress and restore balance, joy, and calm.
The Persuasion Code
2018 · Wiley · with Patrick Renvoisé
Based on nearly two decades of research on advertising and sales message effects on the human brain, this book presents the first comprehensive model of persuasion based on neuroscience, media psychology, and behavioral economics — introducing the award-winning NeuroMap™ framework.
Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
2007 · Thomas Nelson · with Patrick Renvoisé
The original book that introduced the science of neuromarketing to a business audience. Reveals why traditional marketing fails and what brain science shows about how people really make buying decisions.
Selling to the Old Brain
2003 · SalesBrain Publishing · with Patrick Renvoisé
The foundational book that first explored how people make decisions using the oldest part of the brain — driven by emotion, survival, and instinct rather than logic. Covers the six stimuli that trigger Old Brain responses and how to use them in sales.
Why I Write
Most business books recycle the same conventional wisdom. I write to challenge it — with neuroscience, with data, and with frameworks leaders can actually use. Every claim in my books is grounded in peer-reviewed research. If the science doesn't support it, it doesn't make the page.
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