Research & Insights
At the intersection of neuroscience, persuasion, and artificial intelligence.
OPEN YourMind.
A neurospiritual framework designed to help you raise consciousness, increase neuroplasticity, and create more flow, resilience, and joy.
What is OPEN?
OPEN is a neurospiritual framework exploring how consciousness and neuroplasticity influence stress, anxiety, depression, addiction, trauma, personality, and human flourishing.
Neural Pathways
Every thought, belief, and habit lives in the brain as a neural pattern. OPEN maps those patterns and shows you how to rewire them.
Expanding Consciousness
Consciousness is not fixed. It evolves through awareness, practice, and the willingness to meet yourself honestly.
Flow & Flourishing
Flow is your brain's highest performance state — achievable, teachable, and measurable through the OPEN framework.
The Three Pillars
Three dimensions of human experience. One integrated framework.
OPEN Your Mind
Expand awareness. Dissolve mental limits.
Raise your consciousness, sharpen mindfulness, and build the cognitive flexibility to meet life with clarity instead of reactivity.
OPEN Your Self
Know your patterns. Rewrite your story.
Discover the personality structures, unconscious stories, and identity patterns keeping you from your full expression — and learn to evolve beyond them.
OPEN Your Life
Build rituals. Enter flow. Transform daily.
Translate insight into action through neuroplasticity-informed rituals, flow-state practices, and habits that compound into a life you love.
The Science Behind OPEN
Credible. Accessible. Transformational.
Neuroplasticity
Your brain rewires itself through experience, attention, and practice — throughout your entire life.
Flow States
Peak performance states characterized by effortless focus, intrinsic motivation, and deep absorption.
Default Mode Network
The brain's self-referential system — activated during rest, identity processing, and future simulation.
Consciousness Research
Scientific inquiry into awareness, attention, and the subjective experience of being alive.
Behavioral Neuroscience
How brain systems drive behavior, habit formation, emotional regulation, and decision-making.
Personality Neuroscience
The neural basis of personality traits — how biology and experience shape who we become.
Choose Your Assessment
Three paths into the same transformational landscape. Start anywhere.
The Complete OPEN Evaluation
A comprehensive neurospiritual assessment measuring the core dimensions influencing consciousness, plasticity, emotional resilience, flow, and wellbeing.
OPEN Enneagram
Discover the unconscious personality patterns, motivations, fears, and emotional habits shaping your life and relationships.
OPEN Big Five
Measure the personality traits most connected to neuroplasticity, openness, emotional regulation, adaptability, and growth.
The OPEN framework organizes these variables into a neurospiritual model that connects personality, emotional health, ritual behavior, self-efficacy, and consciousness development.
SADAT Scores
Emotional & psychological distress patterns
- Stress
- Anxiety
- Depression
- Addiction
- Trauma
- SADAT Composite Score
SELF Scores
Balance of instinct, logic & meaning
- PRIMAL Self
- RATIONAL Self
- SPIRITUAL Self
BIG 5 Personality Scores
Core traits + inverse/extension dimensions
- Open
- Conscientious
- Extraverted
- Agreeable
- Calm
- Stubborn
- Disorganized
- Introverted
- Confrontational
- Neurotic / Anxious
- Emotional Stability
- Brain Plasticity
SELF-EFFICACY Scores
Confidence & self-agency
- Self-Love
- Self-Doubt
- Self-Power
OPEN Ritual Scores
Alignment with OPEN growth practices
- PRIMAL Rituals
- RATIONAL Rituals
- SPIRITUAL Rituals
- TOTAL OPEN Rituals
SERENITY Scores
Emotional harmony & future well-being
- Self-Reported Serenity
- Predictive Serenity
- Projection Bias
OPEN Score
Overall integrative transformation metric
- OPEN Score
A sample personalized OPEN report is available showing how these variables are interpreted together in practice.
View Sample Report →The Enneagram assessment measures the most significant psychological and neurospiritual factors shaping a person's behavior, emotional patterns, and growth potential.
Core Enneagram Type
The person's dominant personality pattern, motivation, fear, and survival strategy.
Triad
How the person primarily processes life through instinct (Gut), emotion (Heart), or thinking (Head Center).
Core Coping Mechanisms
Automatic emotional defenses and behavioral patterns used to manage stress, fear, shame, or uncertainty.
Strengths & Gifts
Natural talents, leadership qualities, emotional capacities, and positive traits associated with the type.
Challenges & Blind Spots
Limiting patterns, unconscious biases, emotional triggers, and ego defenses.
Stress & Growth Patterns
How the person behaves under pressure and what supports higher functioning, resilience, and transformation.
Wing Influences
Secondary personality influences that shape behavior, relationships, and decision-making.
Neurospiritual Growth Potential
Capacity for self-awareness, consciousness expansion, emotional healing, and alignment with higher virtues.
Recommended Rituals
Personalized PRIMAL, RATIONAL, and SPIRITUAL rituals designed to support nervous system regulation, neuroplasticity, and emotional balance.
SADAT Risk Factors
Vulnerability patterns related to Stress, Anxiety, Depression, Addiction, and Trauma.
The OPEN Big Five goes beyond trait labeling — it maps the living, adaptable personality landscape that shapes your nervous system, relationships, and capacity for growth.
Moves beyond personality labels
Explains how and why the nervous system responds to stress, relationships, achievement, and change — not just trait scores.
Combines neuroscience + psychology + spirituality
Integrates Big Five psychology, neuroplasticity, nervous system regulation, consciousness and flow, and emotional healing into one unified lens.
Views personality as adaptable, not fixed
Shows that traits are shaped by genetics, conditioning, attachment, life experiences, and stress adaptation — and can evolve over time.
Focuses on transformation, not diagnosis
Helps users increase resilience, regulate emotions, improve relationships, build healthier habits, and cultivate more flow and fulfillment.
Introduces higher-order dimensions rarely measured
Includes Stability, Plasticity, Consciousness, and Flow — making the assessment more actionable and growth-oriented.
Measures the brain's capacity for change
"Plasticity" is a major differentiator — evaluating adaptability, flexibility, recovery, openness to growth, and ability to rewire old patterns.
Normalizes strengths and vulnerabilities
Traits are framed as neither "good" nor "bad," but as adaptive patterns with both strengths and blind spots.
Provides practical self-awareness
Helps users understand emotional triggers, stress responses, behavioral patterns, relationship dynamics, and unconscious coping mechanisms.
Creates a roadmap for personal growth
Naturally supports coaching, journaling, mindfulness, wellness rituals, neuroplasticity habits, and flow optimization.
Highly differentiated in the marketplace
Combines personality science, trauma awareness, wellness, consciousness research, and neurospirituality into one integrated framework.
Most importantly: it creates hope
The OPEN framework teaches that your patterns are adaptive, awareness creates flexibility, and the brain can change.
The Transformation Journey
Awareness
See yourself clearly, without judgment.
Assessment
Map your neural and personality landscape.
Consciousness Expansion
Widen your window of perception.
Personality Rewiring
Replace limiting patterns with liberating ones.
Ritual Formation
Anchor change in daily neuroplastic practice.
Flow State Living
Arrive at your natural state of flourishing.
The Life You Want Requires a More OPEN Mind.
Your brain can change. Your story can evolve. Your life can flow.
Academic Publications
Oxytocin increases the influence of public service advertisements
Lin PY, Grewal NS, Morin C, Johnson WD, Zak PJ
PLoS ONE 8(2): e56934
Demonstrates that intranasal oxytocin administration significantly increases the persuasive impact of public service announcements — providing neurobiological evidence that the "trust molecule" amplifies prosocial decision-making and charitable behavior in response to emotionally resonant media.
DOI: 10.1371/journal.pone.0056934The Neurophysiological Effect of Emotional Ads on the Brains of Late Adolescents and Young Adults
Morin, Christophe
Fielding Graduate University Doctoral Dissertation, ProQuest ID 3619504
Investigates how emotional advertising content activates neurophysiological responses in the brains of late adolescents and young adults — examining the relationship between emotional arousal, neural engagement, and persuasive impact in media contexts.
DOI: ProQuest 3619504Neuromarketing: The New Science of Consumer Behavior
Morin, C.
Society 48 (2), 131–135
Introduces neuromarketing as an emerging discipline that applies neuroscience methods to understand consumer behavior — arguing that brain-based research reveals the unconscious drivers of purchasing decisions that traditional marketing research cannot access.
DOI: 10.1007/s12115-010-9408-1Google Scholar Metrics
As verified by Google Scholar, Dr. Christophe Morin's academic work has generated:
The strong growth in citations since 2021 highlights the increasing relevance of Dr. Morin's work in the context of artificial intelligence, behavioral interfaces, emotional computing, and attention-driven technologies.
Academic Presence
Christophe Morin's research is indexed and tracked across major scholarly platforms:
Research Areas
These metrics reflect sustained influence and growing relevance in interdisciplinary research spanning neuromarketing, consumer neuroscience, media psychology, AI-driven behavioral analysis, human decision-making, and consciousness and cognition.
His work bridges academic research and real-world application, combining scientific rigor with practical insights used in business, communication, leadership, marketing, and emerging AI systems.
Video Presentations
Understanding the Neuroscience Behind Donations
Research presentation on the neural mechanisms that drive charitable giving and philanthropic decision-making.
Neuromarketing Research for Facebook
Applied neuromarketing research conducted for Facebook — examining how brain science informs social media engagement and advertising effectiveness.
Neuromarketing & the Science of Persuasion
Dr. Morin presents core findings from his research on how the brain processes persuasive messages — and what that means for marketers, communicators, and leaders.
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