Where Brain Science and AIMeet Human Transformation
Dr. Christophe Morin is a polymath who has spent three decades mastering multiple knowledge fields that explain the science of the mind, from persuasion and decision making to consciousness, healing, and spiritual awakening.
Johns Hopkins University
Faculty & Partnership Consultant
Fielding Graduate University
PhD · Adjunct Faculty
Wiley
Publisher — The Persuasion Code
The Neuromarketing Science and Business Association
Vistage International
The Advertising Research Foundation
One Mind. Ten Fields. Three Decades of Discovery.
Dr. Christophe Morin is one of the rare researchers who has built genuine expertise across the full spectrum of mind science — from the neuroscience of persuasion and AI-driven influence, to the psychology of personality, the biology of consciousness, and the neurospiritual pathways to healing and transformation.
Whether he is helping a Fortune 500 company decode consumer decisions with NeuroMap®, teaching AI persuasion at Johns Hopkins, or guiding readers through the science of spiritual awakening in OPEN and OPEN UP — the thread is always the same: rigorous science in service of human potential.
Fields of Mastery
Neuroassessment, Neurotraining, and Neurocoaching
Three ways to work with Dr. Morin — across neuromarketing, neurospirituality, and neuroleadership.
Neuroassessment
Science-based assessments across all three domains — measure attention and persuasion, consciousness and growth, and leadership potential and performance.
- NeuroMap® Vision attention analysis
- OPEN, Enneagram & Big Five profiles
- Leadership Potential & Performance
Neurotraining
Programs and workshops for every domain, delivered online and on-site — for teams, organizations, and individuals.
- NeuroMap® Persuasion Workshop
- OPEN & Serenity Code programs
- Johns Hopkins leadership certificates
Neurocoaching
One-on-one coaching that applies the science to your goals — in marketing, personal growth, and leadership.
- Message & pitch coaching
- OPEN journey & Serenity coaching
- Executive leadership & advisory
The Definitive Guide to Neuromarketing

Neuromarketing AI: The New Science of Persuasion in the Age of Intelligent Machines
A revolutionary framework for decoding and influencing human behavior by aligning ancient neural instincts with modern artificial intelligence. Introduces NeuroPrompting — how to engineer AI inputs that speak directly to the primal brain.
Watch: the book, explained
What Leaders & Scholars Say
“In this timely and useful book, Dr. Christophe Morin, a psychologist and neuroscientist, explains in simple terms how you can use neuroplasticity to overcome mental problems such as stress, anxiety, depression, addictions, and trauma, raise your consciousness, and experience peace, joy, and a sense of purpose. The innovative healing approach presented in OPEN is based on extensive scientific evidence and the author’s own personal journey. I highly recommend this work.”
Dr. Mario Beauregard, PhD
Neuroscientist · Co-author of The Spiritual Brain, author of Expanding Reality
OPEN“This is Dr. Morin’s best work, unlike anything I have read. He is open about his trauma in a way that is both honest and respectful. The way he weaves his personal story with an intense psychedelic-cultural experience and then explains the science is pure genius. You will not be able to stop this intellectual feast.”
Dr. Ian McCulloh, PhD
LTC (Retired), Associate Professor
Johns Hopkins University
OPEN“Dr. Morin offers a new way of being for us all. Sharing his personal journey and rigorous scientific insights in such a compelling manner is more than a creative act. He reminds us that humanity needs plasticity more than ever.”
Angela Cretu
Board Member, Ex-CEO of Avon · Angel Investor in Female Founders
OPEN“Read this book with an open mind and curiosity. Suspend judgment and watch what happens as Dr. Morin takes you on a journey that will resonate and articulate how you can enhance your daily life. The insights, raw vulnerability, and research behind this book will enlighten any reader.”
Dr. Russ Riendeau, PhD
Mayo Clinic Certified Wellness Coach
OPEN“This book is a fascinating journey into the inner healing potential of our brain and soul. The title says it all: Life is much better when we embrace our ability to reprogram toxic habits and live free of stress and anxiety.”
Dr. Steve Feinberg, PhD
Neurostrategist & Executive Coach · Author of The Advantage Maker
OPEN“This is a very special book, well-informed, articulate, and heartfelt. Dr. Christophe Morin takes us through his healing journey and educates us about our potential to raise our consciousness, rewire our stories, and reprogram our lives.”
Joe Tafur, MD
Author of The Fellowship of the River: A Medical Doctor's Exploration into Traditional Amazonian Plant Medicine
OPEN“Christophe has a rare gift for making the complexities of the human brain accessible and practical. Neuromarketing AI builds on his groundbreaking work in The Persuasion Code and extends it into the age of artificial intelligence. A must-read for anyone serious about persuasion, marketing, or the future of influence.”
Naomi Grewal, PhD
Director of UX Research, LinkedIn · Faculty
University of Southern California
Neuromarketing AI“Christophe does not just explain neuromarketing, he makes you feel its power. This book is about trust, meaning, and the human spark behind every choice we make. It is rare to find work that connects science and marketing so seamlessly, and that is precisely why it matters.”
Angela Cretu
Ex-Global Chief Executive Officer
AVON
Neuromarketing AI“Neuromarketing AI bridges neuroscience and artificial intelligence in a way that shows not only how influence works, but why responsibility and trust must anchor it. In a time when AI promises scale but often misses human connection, Christophe offers a framework that is both practical and ethical.”
Dr. Thomas Zoëga Ramsøy
Founder and CEO, Neurons Inc
Author of Introduction to Consumer Neuroscience
Neuromarketing AI“The teachings from the persuasion model developed by SalesBrain have helped several groups within TransUnion to close more deals and sharpen the effectiveness of our sales messages and sales presentations.”
Tim Martin
Executive Vice President
TransUnion
The Persuasion Code“'The brain is wider than the sky' wrote Emily Dickinson, and in their new book Morin and Renvoise fascinatingly map the brain's stars in the night sky on behalf of everyone in business who wants to communicate more effectively with prospects and customers alike.”
Dan Hill, PhD
Author of Emotionomics and Famous Faces Decoded
The Persuasion Code“This book fills a critical gap in neuromarketing. It provides a thorough and succinct overview of the field, but more importantly, it explains how to creatively develop marketing content from a neuroscience perspective.”
Ian McCulloh, PhD
Senior Scientist (QAI), Applied Physics Laboratory
Johns Hopkins University
The Persuasion Code“Business is persuasion and this fast-paced book reveals the science of persuasion and how to apply it to your business. Get it now or be left behind.”
Paul J. Zak, PhD
Author of Trust Factor: The Science of Creating High-Performance Companies and The Moral Molecule
The Persuasion Code“Ever since the beginning of the neuromarketing studies, no persuasion theory has integrated the dominance of the primal brain system as clearly as this book does. Anyone interested in the promise of brain-based marketing will love this book. It brings the theory and practice together in an unprecedented way.”
Leon Zurawicki, PhD
Professor of Neuromarketing, University of Massachusetts-Boston · Author of Neuromarketing: Exploring the Brain of the Consumer
The Persuasion Code“Loved this book! This book guides the reader on how to shape narratives, themes, and messages to their desired audience in a way that will get their attention, engage with their inner emotions/desires, and get them to the desired behavior. All this with a fraction of effort and costs when compared to big data analytics.”
Rafael Linera, PhD
Influence & Tactical Cyber Operations Professional, Lieutenant Colonel, US Army
The Persuasion Code“We recently hosted a 2-day conference for executives of many of our top partners. Among a stellar line-up of speakers that included Malcolm Gladwell and Ashton Kutcher, Patrick was invited to present on The Persuasion Code. His unique content and presentation style captivated our audience, and he received the top rating of the event. Patrick’s unique perspective is a must learn for today’s professional.”
Elina Vilk
Head of Marketing
PayPal
The Persuasion Code“Christophe's heartfelt story touched me as I identified with similar struggles and trying times. He explains neuroscience in simple terms to understand how the brain and the nervous system work and react to stress and healing. His way of codifying how to combat the stress, anxiety, and depression monsters is groundbreaking.”
Rafael Linera, PhD
LTC, Assistant Professor at Army University
The Serenity Code“Is anybody more likely than Christophe to write a book that combines intellectual depth and practicality at the same time? I don't think so. More importantly, I don't FEEL so. This is a book well worth digging into. The life you greatly improve may be your own.”
Dan Hill, PhD
President of Sensory Logic
Author of Famous Faces Decoded
The Serenity Code“I couldn’t put this book down. It affirmed so much of what I have long believed with spectacular scientific research to back it all up. I have read hundreds of books about the brain, the mind, thoughts, emotions, behavior, personality, etc. I now have a new favorite!”
Steven Snyder
Brain Expert and Lecturer · Recipient of the Vistage International Lifetime Award
The Serenity Code“There is no magic formula to improve our emotional well-being. And having said this, The Serenity Code is the book that shows you the steps to begin. Now you have the formula! But you have to read it! I did — twice.”
Russ Riendeau, PhD
Developmental Psychologist & Executive Search Professional · Author of The CEO’s Guide to Talent Acquisition
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