NeuroMap® Masterclass
The persuasion model built from neuroscience, not opinion.
Watch the Masterclass — Free
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Most marketing advice is a matter of taste. Someone likes the headline, someone else does not, and the argument is settled by whoever has the most authority in the room. That is not a method. It is a negotiation.
NeuroMap® came out of a different question: what can actually be measured? The primal brain decides faster than conscious thought and it does not read. It scans. It looks for threat, for contrast, for a face, for something that concerns itself. A message that ignores that machinery is not persuasive, however elegant it reads on the page.
This class walks through the model and the evidence behind it, then shows what changes when you build a message the way the brain receives one.
Who it is for
Marketers, founders, and sales leaders who are tired of settling creative arguments by seniority.
What You'll Take Away
The six primal stimuli
What the older brain is built to notice, and why five of the six have nothing to do with your words.
Pain before gain
Why leading with your solution suppresses attention, and what to lead with instead.
A message you can test
How to take a claim apart and see which piece is carrying the persuasion and which piece is decoration.
Your signup covers all of these.
Want This Live, For Your Team?
Every masterclass here also exists as a keynote or a workshop, built for your audience.